The book "The Customer's Path," by Ricardo Pena, has made it to the bestseller list in the business category. The work addresses the seven steps of mapping the customer journey, which helps companies create memorable experiences and lasting bonds with consumers. How can one create a customer experience that transforms and drives a business? This is the question the book aims to explore and answer. Authored by Ricardo Pena, CEO of the company PeopleXperience, the work was released in May by Editora Gente. In the book, Pena presents the seven steps of mapping the customer journey to assist professionals from various fields and specialties in understanding the process of creating memorable experiences. That is, how to provide good service, create lasting connections, and deliver beyond what the audience expects.